Peter Pilotto X Target to go on Net-A-Porter

What’s the best way to drum up buzz BEFORE your show and in the middle of a super packed fashion week schedule? Release a digital video about your upcoming collaboration with Target. That’s what British design darlings Peter Pilotto did yesterday and you can see the stream of “BREAKING NEWS” all over twitter pre-show, before Cara Delevingne stepped foot on the runway in the first look.

Set to launch next year on 9th February at most Target stores in the U.S. and Canada as well as, most items will reportedly be priced at less than $60. Target is also partnering with NET-A-PORTER.COM to let international fans shop the limited-edition collection.

Given how major the currently released 3.1 Phillip Lim collection is… I am really excited for #PeterPilottoforTarget.