Bangkok’s New Icon: Central Embassy


With new malls popping up one after another, shoppers these days are not only looking for brands, it is the entire retail experience that matters.

Enter Central Embassy in Bangkok, a new majestic retail landmark at the heart of the city. The mall promises an unbeatable retail experience, with its lavish futuristic facade and carefully curated list of brands. A seven-year 18 billion baht project that just concluded recently, Central Embassy consists of 8 storeys of retail and a hotel (Park Hyatt Hotel). You may feel overwhelmed just by reading the details of Central Embassy, here’re three things you need to know about the new mall in Bangkok:

1) It’s an architectural masterpiece
The building is unlike any building you see in its surrounding. The extreme 3D curve makes it look stunning from any angle. If you’re impressed by its infinity curve shape from the outside, wait until you walk into the mall. Besides being almost all white in colour, every turn and every corner is a smooth curve, you almost don’t see any sharp edges. This is probably what stepping into a gigantic spaceship feels like.

2) The international brands and world-known designers
Several major luxury brands opened their first stand-alone store at Central Embassy, they are – Christian Louboutin, Tom Ford and Maison Martin Margiela. Big names like Gucci, Hermès, Miu Miu, Mulberry, Prada, Isabel Marant, Moschino, RED Valentino, Vivienne Westwood and ZARA have all made Central Embassy the location for their country flagship, some occupying duplex space within the mall.

3) Authentic Thai gastronomic experience at Eathai
In Thailand, food holds special meaning to the people, just look at the amount of street stalls everywhere you go. At Eathai, the food hall of Central Embassy at the basement, you get to eat Thai food of the best quality and service. There is street food without the filth from the street, Krua 4 Pak which consists of cuisine from all four parts of Thailand (Central, North, North-East, South), a supermarket for you to get your ingredients and souvenirs and lastly cooking classes by Thai chef Ponglawat Chalermkittichai.

If you are planning to visit Central Embassy, prepare to spend at least half a day, not forgetting the time you will spend eating – there are a number of hipster cafes and restaurants at the top few levels that are worth checking out. Central Embassy is centrally located within Bangkok’s city centre with easy access via the BTS. You can also spot it from a few blocks away with its distinctive architecture. If you’re traveling by car or taxi, the address is 1031 Ploenchit road, Pathumwan, Bangkok 10330 Thailand.

Stay tuned for part two of this Bangkok trip where I will share more about the local design scene and the boutiques.

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