Soho Neon by Fred Perry Authentic

Fred Perry AW14 Soho Neon.1

Neon and Fred Perry? Who would have thought? This season, Fred Perry is launching a collection inspired by neon signs, inspired by one of London’s hippest area: Soho. Soho in London was once known for its vibrant sex shops and night life but in recent years, it has undergone a huge transformation to become a stylish, hip district, becoming a multi-cultural area of central London. In this collection you will find neon tipping in pink, orange, green, yellow and blue to all-black Fred Perry classics such as the Fred Perry Shirt, V Neck Sweater, Crew Neck Sweater, V Neck Cardigan, Roll Neck Sweater and Kendrick Tipped Cuff Leather shoe. Even the Laurel Wreath has been neon-fied.

Soho Neon will be available at all Fred Perry Authentic Shops located at Cineleisure Orchard and ION Orchard in Singapore. To see more of the collection, check out a short film below.

Soho Neon by Fred Perry Authentic from Fred Perry on Vimeo.