Fast forward to 2013, The Heeren is now Robinson‘s latest $40 million flagship. Having just opened its doors to public, the 186,000 square feet store is strategically located in the heart of Orchard Road diagonally opposite H&M.
Known as Robinsons Orchard, it occupies six floors and carries everything from fashion to beauty to stylish homeware collections. There will be a total of 380 new brands of which 280 are exclusive to this flagship only. Several key highlights include the Fragrance Bar at level 1, the Denim Loft at level 3 & 4 and The Scene Hair Salon at level 3 which spans 1,280 square feet. It’s slated to open at a later date.