Moschino Fast Fashion – Next Day After The Runway
It looks like anything with a touch of Jeremy Scott shoots to cult status almost immediately. Judging by the amount of people at fashion week showing off their “fries” iPhone covers. Italian fashion brand Moschino, which has just presented its first collection under new creative director Jeremy Scott, has launched a new capsule collection right after the show called “Fast Fashion – Next Day After The Runway”. It’s a set of ten items that was on the catwalk and then released immediately for purchase at moschino.com online store and the following day at Opening Ceremony (New York and Los Angeles), Browns (London), Colette (Paris), 10 Corso Como (Milan and Seoul), Hudson Bay (Toronto) and Luisaviaroma (Florence). This buy-off-the-runway formula might not be new but it’s very suitable for the collection since it is fast-food themed.