NEW at Wheelock: HEADLINE SEOUL





After a slew of pop-up shops, South Korean high street label HEADLINE SEOUL has finally opened a stand alone store at Wheelock Place Basement Two, occupying 1,800 sq ft worth of space.

HEADLINE SEOUL is co-founded by Ann Kositchotitana of Front Row Group in Singapore and Brandon Hong from South Korea. This partnership might just fill the missing gap in the market right now where there’s a high demand and interest in Korean fashion but there’s no “H&M” of it. Now the K-wave comes in fast-fashion formula right in the heart of town.

Check out some looks that are already in store right here, the official grand opening of the store will be in April.

headlineseoul.com




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