IN STORE NOW: Hansel “Sync or Swim”

I can’t get enough of local label hansel‘s campaigns, which are super adorable as always and only get funkier and quirkier each season.

hansel’s renditions of the campaign totally blow all the super serious studio-shot ones out of the water. The Spring/Summer 2013 collection, titled “Sync or Swim”, is a tribute to glamorous retro-style synchronized swimming. This hybrid form of swimming, dance and gymnastics, which showcases an combination of grace, rhythm, strength and endurance, has served as this season’s inspiration for designer Jo Soh. There is even a “team of synchro swimmers” apparent through out the entire collection in the form of fabric prints and even the accessories.

Prices for the range go from S$99 for a peplum sleeve tee to S$359 for a peplum dress, some parts of the collection are already in store at #02-14 Mandarin Gallery, check it out if you’re in town

Campaign team:
Model: Denise Keller.
Photographer: Chase Tan.
Art Direction: Ginny Tan.
Hair & Makeup: Aiyi from Makeup Entourage.
Backdrop & Props: Jo Soh, Hazel Yeoh, Cindy Fu.