AL&ALICIA Spring/Summer 2012

“Time to Pretend” is the title for the latest Spring collection from local label AL&ALICIA. Why the name? The inspiration apparently centers around superheroes and marvel comics (see her moodboard here), it’s a way of saying don’t take fashion seriously and just have some fun.

There are a few super girlie dresses good for a casual day out, and also chic biker jackets good to add a bit of edge to an outfit. Judging from the lookbook, it looks like a really cute, wearable collection.

AL&ALICIA is stocked locally at Blackmarket, Lula Rock, VOL.TA marque, ANTIPODEAN and online at,,