Uniqlo opened its first store here in Singapore on 9th April, I checked out the store, and omg-ed at the queue.
It’s only Day 5.
The store inside is not really crowded, I am sure everyone knows what crowded shops mean: H&M when there’s a designer collabo/ F21 during weekends/ 70% off sales. The ‘doorgirl’ was simply letting people in group by group, very slowly, I even witnessed some dudes negotiating with her to let them in faster, because the store inside is clearly fit for more shoppers. On another note, the most popular/convenient Louis Vuitton store in Singapore, has a queue all the time. The ONLY high-end store to do so, which means the Chanel opposite is always crowded, and looking slightly less ‘prestigious’ as LV.
Over at New York, Topshop’s grand opening, same thing. If you check those fashion blog twitters and reporting, they are always talking the queue and the crowd.
Then Page Six reported that an insider source said the queue is not necessary. The doormen “purposely not letting in enough people at once, so that there are always people waiting outside”. The strategy is clearly to gain hype and thus, more exposure.
So that’s what long queues are for, but they can be turn-offs surely.