launch party at 28th Février

The lighting at the venue was not condusive for taking pictures but anyway I managed to snap some photos with the Sony Alpha Nex-5R. is a new fashion portal from Mediacorp head by Kim Reyes (ex-Harper’s BAZAAR Singapore and Designare) that comes with an engaging and customisable platform for its community of users to connect, share, and discover fashion, style and beauty. The launch party was held at the currently-hot 28th Février space owned by celebrity photographer Dominic Khoo last Wednesday night. A handful of Mediacorp celebrities turned up in full force (no squealing tv drama fans in sight though), spotted at 28th Février: Joanne Peh, Bobby Tonelli, Michelle Chong, Romeo Tan, Edwin Goh and also radio DJs Jean Danker (host) and the Muttons.

I also remember talking inside the fashion confession booth where people go in the enclosed space and confess their fashion sins (you’ll find out what is it soon!). There was also a fashion show with some local labels presenting their collections – SATURDAY, Elohim, Mae Pang and Ong Shunmugam.

Kim Reyes taking the stage in Maison Martin Margiela, Gucci, and Lacroix. WORK.

Ong Shunmugam and guest clad in the local designer’s creation

Joanne Peh and Bobby Tonelli making a stylish entrance to the party

Michelle Chong aka Barbarella!

Kenny and Andrew of Depression

Host of the night Jean Danker

Mae Pang

Hey Heidi!

Lyn and Linda

Lastly, the Muttons! Fangirl mode on!