Futurism now


Calvin Klein Pre-fall 09′, Balenciaga Spring 09′, Anne-Valerie Hash Spring 09′

The last time futurism hit fashion in full swing was back in Spring 07′, when brands like Lanvin, Dolce & Gabbana, Balenciaga and MaxMara interpreted modernity with sleek structural silhouettes and futuristic Greek draping (read: shiny metallic foil). The look was really strong back then, one would always think of technology and engineering when touching the topic of fashion in future.

Fast forward to Spring 09′, things are going a little sci-fi. For younger designers, namely Louise Goldin, she “spent hours in scientific libraries researching data and being inspired by graphs, statistics, and high-tech fabrics developed for medicine” to churn out her Spring 09′ collection. On the other hand big names like Nicolas Ghesquiere experimented with light and reflection for Balenciaga. Do we need more hints? Body science is obviously the new ‘it’ elements in futuristic fashion. It has moved from the technology  to space logic. The look is more astronautic than robo-matic and far more mellow than the hardcore constructions of mixed metallics. Though its wearability is debatable (who goes out looking like an astronaut on mission?), this look has definitely sparked new interest in the forward thinking community of avant gardians.

images: style.com

  • http://www.fashioninmotion.wordpress.com FashionInMotion.wordpress.com

    Great post! Super interesting. I agree with you that some of it isn’t terribly wearable but at least when it’s scaled back for the street we get new shapes and lines .
    – Johanne at http://www.fashioninmotion.wordpress.com

  • http://asianmodelsblog.blogspot.com Asian Models Blog

    I’m still curious as to how Balenciaga makes money. The last three collections were spectacular but not necessarily wearable.

    Unlike LV and Gucci, Balenciaga doesn’t have a huge accessories collection (it only has one ‘IT’ bag — Le Dix), which is the bread-and-butter of most (financially) successful companies. Balenciaga doesn’t have a fragrance line either, which are the cash cow for Chanel and Dior.