Calvin Klein ‘Beauty’ fragrance launch at 1-Altitude

Calvin Klein has officially launched its latest fragrance named ‘Beauty’ in Singapore. To celebrate the launch, an exclusive preview was held at 1-Altitude, a magnificent bar lounge at 63 storeys high at One Raffles Place. Models at the preview were dressed in the floaty white dresses from the Spring/Summer 2010 Calvin Klein collection and guests who attended include local celebs and several fashion figures.

The fragrance is a new interpretation of a lily – a neo lily – the heart and soul of Calvin Klein Beauty. The notes include ambrette seeds, jasmine and cedarwood. It will be available end of October islandwide at all Calvin Klein counters and pricing for the fragrance listed is 1.0oz/30ml for S$91.00, 1.7oz/50ml for S$112.00 and 3.4oz/100ml for S$143.00.

Here’s the advertising video starring German star Diane Kruger, directed by renowned photographer Craig McDean and styled by Olivier Rizzo.