Audi Fashion Festival Fashion For A Cause #F4AC

Rozz3Fiona Fussi3

Audi Fashion Festival is celebrating its 5th Anniversary and to mark the occasion, they are announcing a new charity initiative called Fashion for a Cause (#F4AC) that will take place from the 25th of April 2013 to the 19th of May 2013.

F4AC is actually multiple concepts being pieced together – mainly a platform to showcase budding young photographers and supporting the Breast Cancer Foundation.

The Fashion for a Cause F4AC Campaign featured 4 photographer, 4 designers and 4 personalities to create a series of T-shirts and tote bags which will be for sale at the AFF Pop-Up Gallery at ION Orchard Level 1 Atrium and the AFF 2013 venue Tent@Marina Promenade, Fashion by the Bay (25 April to 19 May for AFF Pop-Up Gallery and 15 May to 19 May 13 for Tent @ Marina Promenade). The prices go from S$20 for a T-shirt to S$20 for a Tote Bag and 70% of proceeds will go to the Breast Cancer Foundation.

Check out the campaign featuring the personalities… clockwise from top left: Rosalyn Lee in Mae Pang by Adrian Tan, Fiona Fussi in Sundays by Darren Gabriel Leow, Tracy Phillips in Dzojchen by Gladys Ng and Sheila Sim in OwnMuse by Joel Lim. I’m eyeing the Mae Pang shirt!