‘UNiform’ – who needs a video when you have motionbook

Making fashion videos are pretty common these days whenever designers launch new collections – there’s definitely something special about creating a motion and visual impact that draws people to look at clothes from a different perspective, and understand your point of view. For young designers – fret not if you don’t have a professional crew like Showstudio to achieve Gareth Pugh-like masterpiece, Miuccia Prada (see their F/W 10/11 video here) and my fellow graduate Kelly have created motionbook, or simply toying around with ready-made lookbook or collection images to create a video. See the results… and be in awe.