‘Modelgeddon’ – Versace x Love Magazine
Versace and LOVE Magazine have collaborated on a short film which depicts an imaginary city featuring four supermodels in ass-kicking characters. The original design was digitally created specifically by director and designer, James Lima, with creative direction by LOVE’s Editor-in-Chief, Katie Grand.
Grand says: “Working with James Lima again was of course completely thrilling, and adding Versace in to the mix was very exciting. The models we used are badass cyber chicks who are so cool and gorgeous they don’t care that the world is falling apart. James is indeed a genius.”
The models in the video – Alessandra Ambrosio, Ana Beatriz Barros, Claudia Mason, and Julie Ordon – are all wearing looks from Versace Fall/Winter 2010/11. They were filmed separately, acting and reacting to the virtual world crumbling around them. James describes MODELGEDDON as: “Supermodels, being über bitchy, dressed in sexy Versace, shot with a RED camera, with a huge amount of computer graphic destruction, in a photo-real urban landscape”.