Gucci Première

After a summer of floral fragrances with the Flora by Gucci range, Creative Director Frida Giannini has conceived a new fragrance legend in the sophisticated form of Gucci Première this Autumn/Winter season.
Inspired by timeless Hollywood glamour and fronted by style icon Blake Lively, the new scent is an invitation to embrace one’s own red carpet moment. The Italian brand has chosen the Gossip Girl star and rising screen siren Blake Lively to star in the fragrance’s print and tv ads. Mert & Marcus took on the photographer/director role in shooting the campaign in the historic Sheats Goldstein Residence, one of Beverly Hills’s most famed and opulent locations with an unrivalled view across the city. Check it out here: