FashionToast’s Rumi Neely Stars In Ralph Lauren Perfume Ad


We at RTT adore Rumi Neely of FashionToast, hence we were delighted to hear of her collaboration with Ralph Lauren for its Big Pony perfume ad. “Laws of Seduction” features both Neely and her boyfriend, Colin Sokol; the former as a wanted criminal, and the latter as a federal agent.

There are unmistakeable elements of film noir incorporated in “Laws of Seduction”, giving rise to a certain sensuality and mystery in the ad. Yet it also has a certain playfulness to it: creating the perfect persona and image for Ralph Lauren’s Big Pony Red #2.

Here’s the video of the ad. Anyone reminded of The Tourist?

http://www.youtube.com/watch?v=FGV4lL2a3Do

[image and video credits: fashiontoast.com]



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