Erin Fetherston launches ECommerce

Erin Fetherston has followed the foot steps of Alexander Wang and Proenza Schouler to launch e-commerce on The site re-launch will also include a content section with brand news, inspiration, and contests.
Erin, who is also a creative consultant for Juicy Couture, says “It is my hope that this new site will become a place for inspiration, interaction, and community. I am excited to have a venue to engage directly with our customers around the world”.

The Fall/Winter 2010/2011 collection is already available for purchase and prices range from $325 for a blouse to $1495 for a jacket.