Burberry unveils ‘Retail Theatre’ concept for Spring 2011 show


Already at the forefront of technology with its previous effort in 3D live streaming, Burberry Prorsum is announcing runway to reality events for Spring 2011, which will be accompanied by the newly developed ‘Retail Theatre’ concept, in 25 Burberry flagship stores worldwide on 21 September 2010.

Customers and guests will be treated to a custom-designed, digitally charged in-store ‘Retail Theatre’ environment with enhanced acoustics and state of art visual technology. They will also be able to explore and purchase pieces from the collection through iPads, with delivery arriving in just 7 weeks – way ahead of standard time, talk about fast high fashion!

ION Orchard Singapore is one of the 25 participating stores in the world. A personal video message from Christopher Bailey will be sent out today as an e-invitation.



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