by Google

Google has just launched, a personalized shopping experience that let you find and discover fashion goods through a collection of boutiques curated by celebrities, stylists, designers, and fashion bloggers.

And well, because it’s Google, we can expect some fair share of computer vision and machine learning technologies involved. You can set up your own boutique- like personalized online shops infused with your own fashion preferences, or browse other people’s boutiques. When it comes to buying the items, it follows the way of where you get linked directly to the online shop to make the purchase.

The appeal of the site is in a few words, cramping everything the fashion world would like right now into one fun portal – celebrities, followers and shopping guide.