Alfred Dunhill augmented reality

iPad and iPhone apps are all the rage these days, but one app that truly caught our attention is classic menswear label Alfred Dunhill‘s exciting new collaboration with Aurasma. Aurasma is a revolutionary, augmented reality platform that uses advanced image recognition technology which mergeds the physical and virtual worlds affording an engaging new digital experience into the Alfred Dunhill world and DNA. Watch a demo of the app above and you can see the Dunhill campaign come to live via downloading the Aurasma Lite app here.