”Chloé is parting ways with its creative director, Paulo Melim Andersson, and has named Hannah MacGibbon his successor. MacGibbon was a key member of the design team under former creative director Phoebe Philo, and helped define the hip femininity that catapulted Chloe to fashion’s big leagues.

Melim Andersson, who joined Chloé from Marni in 2006, showed three collections for the house and received mixed reviews.”
-WWD

                             
                              Paulo Melim Andersson

I was half-expecting this.
Ever since Phoebe left, seems like no one can fill her shoes. Do they have to dismiss Paulo that soon after only his third collection? They must have been expecting a lot from him. But look at Frida of Gucci and Stefano of YSL, they did take sometime to adjust to their respective houses and look how good they are right now.

Looking back at his past three collections, I realized that Paulo has been trying to create a new look for the label. His debut saw the Chloé girl stomping down the runway in boots and donning darker colour tones. It is more edgy and less soft but obviously the new look came too fast and it did not impress the fans and critics. From what I can see from his work, Paulo’s vision of the Chloé girl is more like ‘trying-too-hard’ than ‘effortlessly chic’. In other words, he does not understand the essence of Chloé well enough. But I do think that he is talented and does create pretty clothes but under Chloé, there is restrictions and very high expectations that he failed to live up to.

Do you think the CEOs made the right decision?

I hope Hannah is good to stay for as long and I can’t wait to see her debut.