Max Mara Launches iPhone and iPad application

Max Mara is launching their first app around the “Cube” collection called Decode the Cube (think playing rubik’s cube). The official launch will be today during Fashion’s Night Out in New York where they will have terminals set up with the iPad for guests to play Decode the Cube and enter the sweepstakes to win a Cube jacket. Decode three times and you stand a chance to win the Grand Prize… a trip to Milan.

the ‘Cube’ collection: