Gucci Chime For Change 2014 Campaign‏

gucci chime for change perfume fragranceThis will give you one more reason to add a new fragrance to your collection of perfumes on your dressing table. The Chime For Change campaign from Gucci, co-founded by creative director Frida Gianni, Beyonce and Salma Hayek, is raising funds and awareness to unite the voices speaking out girls’ and women’s rights around the world. Gucci is pledging a minimum sum of $1 million to support the Chime For Change project through the sales of five designated iconic Gucci fragrances and promote its key pillars of Education, Health and Justice. To support the initiative, simply purchase any one of the following fragrance Floral by Gucci, Gucci Guilty pour Femme 50ml or 90ml, Gucci Premiere and Gucci Made To Measure. The products come with a unique donation code and you can key in the code online at after selecting which pillar you’re keen to support.

The donation codes will be active only until 31st August 2014 and each donation code is worth USD$5.