Get Lolli – The Instagram Horror Game

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This is too cute not to share. In light of the upcoming Halloween season, Chupa Chups has launched an Instagram game called “Get Lolli”, a first-of-its-kind, ‘choose your own adventure’ game built to create awareness of Chupa Chups during the biggest candy-sharing event of the year.

In the game, players are encouraged to help a ‘finger’ find his friend Lolli (a Chupa Chups lollipop) who has been kidnapped.

The game uses Instagram’s native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger.

Check out the trailer video below and play on @GetLolli!