First look: H&M Beauty

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Some fast facts to know about the beauty line.

It will not be long before a trip to the H&M flagship store at Orchard Building means shopping for a little bit of makeup too. The new beauty department for H&M will drop on the 10th of September with over 700 nicely packaged make-up, nail products and beauty tools. There will also be a premium bodycare range and a Conscious range which is 100% organic with plant-based ingredients. Fans who are familiar with H&M’s pricing will not be disappointed: nothing from the beauty range will be over S$19.90. When the department is open for business, it will takeover the current lingerie area at level 2. Here are some photos taken from the preview, check out the new products up close.

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