Brand Guide: Singapore Edition


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One thing that Singaporeans should be proud of: the homegrown brands that are 100% local and well-loved by the locals. Just in time for SG50, Singaporean design studio Foreign Policy Group launched the Brand Guide: Singapore Edition, a book that rounds up the iconic homegrown brands that attest to the current golden age of design in Singapore. Some of the featured brands include Unlisted Collection:, The Lo & Behold Group, Papa Palheta, Ong Shunmugam, GOODSTUPH, DrGL, Supermama, BooksActually, and Plain Vanilla. This is no ordinary book, not only is it a masterful job on both the visuals and the content, it also acts as travel guide for tourists who want to know the hidden gems of Singapore.

Brand Guide: Singapore Edition is currently available for pre-order at SGD50 at www.thebrandguide.com, and ships locally as well as internationally. The book will also be stocked at places such as Kinokuniya, BooksActually, Basheer Graphic Books, Grafunk, and Plain Vanilla.


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