WINDOW DRESSING. Sofia Coppola-style
Sofia Coppola has a long association with Louis Vuitton, and for their latest collaboration, the director had once gain showcased her visual mastery not with products or film but to the windows of famed Paris department store Le Bon Marché. The project also celebrates the launch of a new miniature version of the hot-selling SC bag that Coppola designed for Louis Vuitton four years ago.
What I like about VM is the props and how it feels like an advertisement in 3D. In Singapore my favorite windows are always from Hermes or Louis Vuitton, sometimes it’s Paul Smith. The 10 different windows for the store by Sofia is a mixture of pink neon hearts, baby deer, cherries and balloons, they are basically “things that she liked”. The whimsical and childlike element is definitely my favorite part of the display.