Total transformation
Written By Laila Lu on May 27th, 2009Givenchy Fall 09′
ph by Mert & Marcus
models: Adriana Lima, Mariacarla Boscono, Ranya Mordarnova, Iris Strubbegger, Leonor Scherrer, Simon Nessman, Jacob Wiechmann
This is really something different. New photographers, new casting and new settings. I particularly like the shoot location, doesn’t matter whether it matches the collection or not, but a Givenchy campaign has never look this luxurious for quite a while. It takes time to get use to the new direction they are taking… Under Inez & Vinoodh, the campaigns are mostly black & white studio shoots, it gets a little too predictable as the seasons go by.
Adriana is a major surprise, her shot is by far the best, what a killer demonic stare. Plus she doesn’t look awkward at all, she own that solo shot.
Can’t quite believe that Givenchy is the first one out.
[images: models.com via WWD]
