Total transformation

Givenchy Fall 09′

ph by Mert & Marcus
models: Adriana Lima, Mariacarla Boscono, Ranya Mordarnova, Iris Strubbegger, Leonor Scherrer, Simon Nessman, Jacob Wiechmann






This is really something different. New photographers, new casting and new settings. I particularly like the shoot location, doesn’t matter whether it matches the collection or not, but a Givenchy campaign has never look this luxurious for quite a while. It takes time to get use to the new direction they are taking… Under Inez & Vinoodh, the campaigns are mostly black & white studio shoots, it gets a little too predictable as the seasons go by.

Adriana is a major surprise, her shot is by far the best, what a killer demonic stare. Plus she doesn’t look awkward at all, she own that solo shot.

Can’t quite believe that Givenchy is the first one out.

[images: via WWD]

  • AMB

    Iris looks so much like Kirsten McNemany in ad.

    I don’t see Adriana Lima in there. She’s probably unrecognizable because of the make-up and styling.

  • hannah

    Adriana is pregnant.