To be on new season’s hit list: Balenciaga’s sweatshirts

Judging by the popularity of the Givenchy ‘Rottweiler’ t-shirt which appeared everywhere from Kanye to The Editors, Balenciaga‘s black satin sweatshirts with spacey slogans scream “covetable” like no other. Presented during the French house’s latest runway presentation yesterday during Paris Fashion Week, it’s feels like a good business move – to produce cheesy shirts that will surely be a hit with all the hipsters and they are instantly recognizable. But that’s what sells these days!