Steven Meisel takes on COACH Fall/Winter 2014 campaign
COACH‘s rebranding progress has taken an upturn with the hiring of Steven Meisel as the official campaign photographer. Gone are the images showing big name models with the typical New York City backdrop. The new campaign is very typical Meisel-style, casting up-and-coming models that are buzz-worthy and featuring the high-fashion favourite image-on-image layout. Even the team is his usual Karl Templer-Pat McGrath-Guido Palau combo (The Team for his Vogue Italia covers).
The models in the Fall/Winter 2014 campaign include fresh faces like Lexi Boling, Leona Binx Walton, Vanessa Mood, Harleth Kuusik, Gracie Van Gastel, Issa Lus and David Alexander Flinn, all replacing past season established models like Karlie Kloss, Liu Wen and Freja Beha.