RAOUL Fall/Winter 2012 campaign with Ruby Aldridge

Local brand RAOUL‘s campaigns have always been kind of big budget. For the past two seasons they were shot in Brazil and then New York by Marcelo Krasilcic, with relatively unknown models. For Fall/Winter 2012, they have Ruby Aldridge as the face of the brand. Ruby is the high fashion model who is currently still hot, a natural street-style paparazzi magnet during fashion week and whose sister is Victoria’s Secret model Lily Aldridge. The images have a bit of Hugo Boss and Calvin Klein’s ultra deluxe, polished vibe, wish the first image isn’t so awkward looking though.