Proenza Schouler Fall ’10 campaign


More and more rising designers are churning out campaigns to boost sales. First was Alexander Wang’s foray into the advertising world for his lower priced line T last year, and now Proenza Schouler has just unveiled their first ever campaign for Fall 2010. The label has been doing excellent sans advertising for years, a new version of PS1 was sold out on net-a-porter within hours.
The campaign features the show opening model Ann Kenny and her twin Kirby, plus Tati Cotliar. Don’t you love the dark, edgy vibe, and the cast of some of the coolest upcoming models who fits the image of Proenza Schouler perfectly?



  • http://augustinewong.wordpress.com Augustine

    WOw! I thought this campaign should be shooted in the classroom or in the school or something like that… but this studio shot came out quite nice though…I think the PS1 bag should be bigger and the logo should not cover the bag… this is not a good point if they want to stand out the bag…
    but anyway, its a nice campaign, not the best one, hope to see their SS11 campaign soon…

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