Proenza Schouler Fall ’10 campaign
More and more rising designers are churning out campaigns to boost sales. First was Alexander Wang’s foray into the advertising world for his lower priced line T last year, and now Proenza Schouler has just unveiled their first ever campaign for Fall 2010. The label has been doing excellent sans advertising for years, a new version of PS1 was sold out on net-a-porter within hours.
The campaign features the show opening model Ann Kenny and her twin Kirby, plus Tati Cotliar. Don’t you love the dark, edgy vibe, and the cast of some of the coolest upcoming models who fits the image of Proenza Schouler perfectly?