Poolside pleasures

Something similar: for the following three campaigns, in a span of a year, three different photographers have came up with almost the same setting— models clad in the newest season’s clothes and accessories, against a cloudless blue sky and relaxing by the pool (often with a hot male model). Maybe this is the new fascination for luxury?

Gucci Spring ’10, Natasha Poly (her sixth run as the Gucci model) ph by Mert & Marcus. See full campaign here

Louis Vuitton Cruise ’10, Isabeli Fontana ph by Patrick Demarchelier

Loewe Spring ’09 Amber Valletta ph by Steven Klein

  • marc

    Gucci is the best of the concepts.. and btw this is Natasha’s 8th campaign for Gucci 🙂
    Spring Summer 2005
    Fall 07
    Cruise 2008
    Spring 2008
    Spring 2009
    Fall 2009
    Cruise 2010
    Spring 2010 😀

  • http://rockthetrend.com/ Laila Lu


    no, i didn’t count her cruise campaigns, but thanks for the list!