Ostwald Helgason – label to watch
Every season there’re dozens of amazing new designers making their debut, this time round I am particularly looking forward to seeing London-based up-and-coming label Ostwald Helgason. Why? 1) Susie Bubble chose to wear the label at the British Fashion Awards 2) stockists includes fashion powerhouse Opening Ceremony 3) they are coming to Singapore for the BLUEPRINT trade show this year.
Their Stateside debut, the Fall/Winter 12/13 collection, has a range of unique screen-printed sweaters that many editors seemed to covet after seeing it. They are famous for their prints when they started out, but it is also great to see what they can offer for a cold season collection. After their presentation, the label is featured in almost every major media outlet from WWD to Vogue.com to Style.com… I seriously can’t wait to see their work unclose during BLUEPRINT later this year!