Mert & Marcus x Gucci
According to WWD, Mert & Marcus will be shooting the Gucci Spring 2010 campaign, which means Inez & Vinoodh are losing yet another loyal client to the duo, who are gathering an impressive portfolio of brands from Miu Miu to Armani to DSquared2.
Judging by the Gucci Cruise ’10 campaign, M&M have certainly gone back to the DNA of Gucci and make the campaign look expensive and luxurious all over again, that is something that Inez & Vinoodh haven’t been in touch with lately with all the theme-y sets. However they are definitely not the ones to blame since Frida has been evolving the Gucci girl into all sorts of character. One season she’s bohemian hippie, one season she’s glam rock, another season she’s into safari. But Spring ’10 just happens to be one of Frida best Gucci collections to date (agree? it’s a little Tom Ford — modern, sophisticated, sexy) and that seems to make this upcoming campaign even more fitting, like Gucci back to its old days.
Gucci Cruise ’10
Snejana Onopka, Natasha Poly ph by Mert & Marcus
[images: scanned by fearless123@TFS]