#mycalvins Denim Series Ft. Kendall Jenner – dropping in Singapore 1st May
You might have been seeing a lot of that hashtag from bloggers and celebrities that you follow on Instagram. Influenced and inspired by the success of the worldwide social media campaign, Calvin Klein Jeans’ Global Creative Director, Kevin Carrigan specially designed a new limited edition collection called #mycalvins denim series.
Urban streetwear (or what the magazines would call “Sporty-Chic”) has been taking the retail world by storm in recent years. The American fashion powerhouse is the latest to launch an athletic collection that is centered around the current youth culture. The sporty denim collection does not fall short on the Calvin Klein identity, featuring the classic “Calvin” logo in various format in a modern design. The full men’s and women’s offering includes tees, jeans, jackets, jogger sweatpants, unisex backpacks and hats and it will exclusively debut in Singapore at the Calvin Klein Jeans Paragon store on May 1st.
If you are one of Kendall Jenner‘s 22.7 million followers on Instagram, you have probably seen the campaign image which also features male supermodel Simon Nessman. The 19 year-old social media sensation is super proud to be the face of Calvin Klein. Well who wouldn’t, legends had been there in that spot and she’s now part of that legacy.