Louis Vuitton Spring/Summer 2013 campaign

For the past few seasons, the Louis Vuitton campaigns have been re-using the same runway look from head to toe, and also casting newer models as compared to supermodels or celebrities. Spring/Summer 2013 is no different. Steven Meisel shot Athena Wilson, Janice Alida, Ji Hye Park, Magdalena Jasek, Nastya Kusakina, Ruby Jean Wilson, Tian Yi for this first preview of the upcoming campaign. The check pattern is super prominent in the new collection and everywhere LV, Marc Jacobs collaborated with artist Daniel Buren to create a checkerboard set reminiscent of the luxury giant’s Damier check pattern. This just adds the right dose of art into a luxury campaign, which feels rather surrealist yet modern at the same time.