Lincoln Center Fashion Shows Begin on Grand Scale

As doors open to the new home of Mercedes-Benz Fashion Week at Lincoln Center New York, it’s clear that innovation and design play a key role in creating a space that revolutionizes the way fashion shows are experienced.

Lincoln Center has a capacity that is 30% larger than Bryant Park, and with 90 runway shows taking place from September 9-16 the upcoming week, Mercedes-Benz Fashion Week is fulfilling its mission to “organize, centralize and modernize” the American collections from designers showing this season.

Beyond the cutting-edge technology upgrades that include electronic event credentialing and seating systems (crashers beware…) the Mercedes-Benz Fashion Week venue includes a sleek, modernized layout that aims to enhance attendees’ experience. The new vehicle displays include a 2011 E550 Cabriolet with designo Mauritius Blue paint and porcelain interior, the featured vehicle in this season’s key visual with Mercedes-Benz Brand Ambassador Milla Jovovich, and the 2011 CL63 AMG in Magnetized Black Edition.

The Mercedes-Benz Star Lounge takes on a bold design through a collaborative effort with fashion icon Iman and her new IMAN Home designs, and interiors and special events design consultant Carlos Mota. Those lucky enough to gain access to the lounge are transported to a tribal oasis equipped with cozy couches, chairs, daybeds, full bar and private sitting area.