Lane Crawford Spring/Summer 2013 campaign by Nick Knight


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British lensman and visual mastermind Nick Knight has worked with Hong Kong retailer Lane Crawford for a groundbreaking 3D campaign for Spring/Summer 2013. With Nick at the helm of the campaign, you can pretty much expect something highly stylized and extremely technical. Nick had reportedly used a motion capture scanning technique to give the images a 3D effect. The campaign is styled by Katy England and as usual, Lane Crawford went for asian models (Ming Xi). The runway looks from Spring/Summer 2013 featured in this campaign are by Haider Ackermann, Givenchy, Proenza Schouler and Alexander McQueen, check out the campaign video here from ShowStudio.com


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