Lane Crawford Fall/Winter 11/12 campaign


It’s not very often that you get to see a multi-girl campaign with all asian models. For Hong Kong-based retailer Lane Crawford‘s Fall/Winter 11/12 season, they have hired Mert & Marcus to photograph five well known chinese models Liu Wen, Sun Fei Fei, Meng Xiao Yi, Xiao Wen Ju and Shu Pei in clothes from Givenchy to Celine to Balenciaga for the advertising campaign. Although it looks a little too photoshopped (well, M&M’s style), it is great to see an all asian cast for a major retailer’s campaign.



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