Kenzo X Evian
Even water can be fashionable. Evian is partnering with French fashion house Kenzo to create a limited edition bottle with their signature playful prints on it. Kenzo’s creative directors, Carol Lim and Humberto Leon designed the motif which features a broken floor pattern, toying with the idea of shifting the elements. Offering a magnifying glass effect when full, the bottle’s purple fragmented pattern is penetrated by a sole lime zig-zag, giving the holder a distorted and skewed view of its ultra-pure contents. This is as trippy as it can get.
“By partnering with evian®, we take KENZO’s playful spirit and merge it with that of a global company who’s inherent message is that of life, wellbeing and healthy living. We are always trying to convey how we feel young at heart in our collections. In creating glass bottles, this partnership also allows us to join forces in our shared causes, as we like to do as much as we reasonably can to promote sustainable development.
KENZO and evian® are also French companies, and we’re proud of that. We wanted to share the French appreciation for life and fun with the world.” – Carol Lim and Humberto Leon
The evian® + KENZO bottle will be available in two sizes: 75 cl and 33 cl, and available worldwide in selected restaurants and retailers from this month onwards.