Gigi Hadid for Topshop Fall/Winter 2015

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Gigi is on a roll.

She’s the cover star of W magazine’s September 2015 issue and also the newly minted face of Topshop‘s campaign, which used to be fronted by another IT girl Cara Delevingne.

Contrasting with her predecessor, the campaign focused on Gigi’s effortless, Californian cool-girl style. The social media superstar was photographed in London by acclaimed photographer Tyrone Lebon and styled by TOPSHOP Creative Director Kate Phelan for this campaign. With such rapid expansion of the retail brand globally, it’s no surprise that Gigi was picked to be the new face given her youth appeal and wide reach of audience.

TOPSHOP owner Sir Philip Green on Gigi as the new spokesperson: “Working with Gigi Hadid on this campaign continues to strengthen our international vision for the TOPSHOP brand. We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts.”

Check out the campaign images right here.

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