Fred Perry x Dover Street Market Shirt Customisation Project‏





Fred Perry is celebrating its 60th Anniversary with one big gig after another. Last December, the British brand held a rock concert at Tanjong Pagar Railway Station, and now they have released the Fred Perry x Dover Street Market Shirt Customisation Project – an international special shirt customization project as part of the celebration. The collaboration featured 60 designers, musicians, artists and sportsmen from all over the world including British cycling champion Sir Bradley Wiggins, Raf Simons, Karen Walker, No Doubt, Blur frontman Damon Albarn and many others. Each of them get to customize the iconic shirt with a personal touch to it. The Singapore representatives are Asylum, JUICE and Phunk Studio. The Asylum shirt is pretty outstanding in a funky way, you would have thought it came from Henry Holland or a tennis player who has a soft spot for their balls.

See all the remaining shirts at the web gallery www.fredperry.com/60-years-gallery, I’ve selected four of my favorite ones below, really like the last one from UK fashion designers Sister by Sibling!



Juice magazine Singapore


Phunk Studio Singapore


David David (UK print design)


Mother (US ad agency)


Musician Panamah


Sister by Sibling (UK fashion designers)



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