Erdem Pre-fall 2011





For his first ever pre-fall outing, London’s fashion darling Erdem Moralioglu experimented with fireworks and firecrackers. But fret not he still has his signature florals and lace, but to a much minimal scale. The collection seems to tend to a more grown up cliente – the printed knee-length dress screams Michelle Obama, and you can imagine Maggie Gyllenhaal or Anna Wintour in one of these pretty frocks. We are loving the bold royal blue colour that seems so appealing after seeing everyone going gaga over Kate Middleton’s ISSA engagement dress!

Head on to erdem.co.uk/stockists.php to check out where to get your piece of Erdem.




  • asyraf

    I’m glad you highlighted this collection:)

    I was browsing through Vogue’s website 2 days back, and I was pouring myself over the details of this collection, which I seldom do. It’s so exquisite and romantic at the same time.

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