Diesel Reboot – new campaign shot entirely on iPhone + Filters


Nicola Formichetti‘s collection for Diesel won’t drop till March next year but his latest campaign is already drawing all the buzz for guess what? Being shot entirely on an iPhone plus filter. This will probably make your best Instagram photos look like child’s play. I’m trying to figure out how he managed to produce this. I’m not sure if Apple is behind this but since the Burberry Spring/Summer 2014 show (which was also shot entirely on the new iPhone5) it seems like a trend now to use mobile devices to capture clothes or shows. The shock factor of course comes from how amazing the photos look sans the traditional re-touching and high tech camera functions. Are you sold now and about to run to get a new iPhone?

The “Tribute” campaign is shot by renowned fashion photographer Nick Knight on iPhone, find out more about the shoot from the exclusive feature on Buzzfeed.


[Images: Buzzfeed]