Brand New Look: Christian Dior’s New Campaign

When Raf Simons headed over to Christian Dior, he brought in the people he always worked with at Jil Sander along too – photographer Willy Vanderperre and casting directors Maida & Rami. For the first Christian Dior campaign under his direction, the images feel almost minimal compared to past campaigns with Karlie Kloss and the celebrities shot by the likes of Peter Lindberg and Craig McDean. The models in the pictures are Daria Strokous (Raf’s current fave), Marie Piovesan and Diane Conterato. How do you feel about the new campaign? I love the surrealist element and the washed-out tone of Willy’s style, with the name of Dior on it. Just the unexpected combination alone makes this one of the most memorable campaigns ever.

[Images: DiorMag]