#CastMeMarc – Singapore Represent
Last year, the New York label scouted new faces for its Fall/Winter 2014 campaign by launching a casting call on Instagram and Twitter. It’s pretty simple: just tag yourself with #CastMeMarc, be 18 and above and make sure you are available for the shooting dates. MBMJ has done it again this season for Spring/Summer 2015 and the hashtag generated over 100,000 “entries” from all over the world.
Guess what? @SKINNYKATWOMAN from Singapore is one of the few selected models to star in the campaign. Check out the final campaign image, photographed by renowned photographer David Sims above. A short introduction clip of the models is also on Marc Jacobs Instagram page.