Calvin Klein Performance opens in Singapore
Here’s a first look at the new store from Calvin Klein, Inc.
The Calvin Klein Performance brand was originally launched in 2008 under the creative direction of Kevin Carrigan who also heads Calvin Klein platimum, Calvin Klein white label and Calvin Klein jeans. With activewear getting more in demand, the Performance brand has opened a standalone store in Singapore at the heart of Orchard Road. The new store offers a full range of women’s athletic and performance wear designed in keeping with the minimalist aesthetics of Calvin Klein brand. The line features chic athletic apparel including running tights, bags, tank tops, sport bras, jackets and more, fit for stylish yogis and gym goers.
With the global activewear market set to reach $83 billion by 2020, as reported by BOF, it’s no wonder that many brands are jumping into the sports category. Victoria Secret Sport, Mango Sport, H&M Sport, Net-A-Sporter, just to name a few, are all trying to give the likes of Lululemon and Under Armour a run for their money.
Calvin Klein Performance is located at Wheelock Place #B2-06, opens daily from 10AM to 10PM.