Blueprint 2011 – Asia’s Fashion Trade Gateway

Returning for the second year, Asia’s first international fashion trade platform BLUEPRINT will be bigger and better this year with longer duration, more impressive line-up and a new venue. The four-day trade exhibition will run from 19-22 May at the Expo and Convention center Hall F at Marina Bay Sands Singapore.

With a bigger venue, the upcoming BLUEPRINT tradeshow will be hosting more than 100 brands and more than 200 buyers, twice as much as the inaugural edition. The event will see the launch of the cruise collections from Asian, western and homegrown emerging designers.

This year, the trade exhibition, will be arranged into four distinct zones – Blueprint Showcase, Blueprint Presents, Blueprint Next Gen and Blueprint Accessorize.

1. Blueprint Showcase – exhibiting promising international brands from the likes of LA and New York poised to be fashion’s next big things.

2. Blueprint Presents – helping young fashion designers (Chai Gold Label from Bangkok, Al & Alicia, Wykidd etc) expand and sell their label internationally.

3. Blueprint Next Gen – featuring newer brands like Mae pang that are looking to introduce themselves to international audience.

4. Blueprint Accessorize – focusing only on accessory designers like Hong Kong’s Hoiming and Wear And Tear, homegrown labels like Carrie K., Ling Wu and Tsura.

BLUEPRINT will also open its doors to the public as a premium pop-up shop (known as Emporium) for the last two days 21 and 22 May offering a unique shopping experience to the shoppers. Besides the sample and seasonal sales items, you can get a chance to buy exclusive and limited edition handmade apparel and accessories and lifestyle design items from around the world.

Can’t wait for the event? Find out more information at

Depression, Dzojchen’s Chelsea Scott Blackhall, The Analog Girl